Fierce Buyer-Side Advocates.
The Problem We Solve: Navigating the IT Circus
Evaluating technology should feel like upgrading your business capabilities. Instead, it usually feels like running a gauntlet.
The moment an organization announces a need for cloud infrastructure, cybersecurity, unified communications, or contact center upgrades, the floodgates open. Sales reps swarm with high-pressure pitches, opaque contract terms, and biased proposals designed to meet their monthly quotas - not your operational goals.
Meanwhile, lean IT teams and business leaders are forced to spend hundreds of hours filtering through sales pitch decks, attempting to compare apples-to-oranges technical specs, and praying they do not make an expensive, multi-year mistake.
We exist to end that chaos.
What Drives Us: Technology Should Empower, Not Overwhelm
Small and mid-sized businesses are the true backbone of innovation - the birthplace of bold ideas, job creation, and real progress. Yet the technology that should propel your company forward too often becomes a source of risk, confusion, and exhaustion.
We believe technology should enable, not hinder. It should add value, not cost.
At C9 Advisers, we exist to liberate business leaders and overstretched IT teams from the chaos of IT procurement. We cut through the noise so you can harness the full potential of modern infrastructure with clarity and confidence, not doubt and fatigue. When your business thrives, everybody wins.
Who We Are (And Who We Are Not)
Cloud 9 Advisers was founded to give small and mid-sized businesses the exact same market leverage, technical vetting, and negotiating power as Fortune 500 enterprises. We are Buyer-Side Technology Advocates and Sourcing Experts. We sit on your side of the table for life.
Who We Are:
- Your Outsourced IT Procurement Department: We manage the entire research, discovery, evaluation, and contract negotiation lifecycle so you can stay focused on running your business.
- Fiduciary Advocates: We evaluate solutions based strictly on what is best for your operational reality, budget, and growth strategy.
- Lifecycle Partners: We stay onboard long after the contract is signed to oversee implementation, manage renewals, and resolve issues.
Who We Are Not:
- We are not sales reps or brokers: We do not work for vendors, and we do not carry sales quotas.
- We are not an MSP or ISP: We do not sell hardware markups or compete with your internal IT team.
- We are not transactional middlemen: We do not execute "hit-and-run" deals. We build long-term operational alliances.
How We Protect and Empower You
01 "Shark Repellent" (The Vendor Shield)
You never have to give your direct contact details to aggressive supplier sales reps again. We act as a protective barrier between your business and the vendor market. We handle all initial outreach, filter out non-viable options, and control the sales process on your terms.
02 Deep Portfolio Vetting (500+ Suppliers)
Instead of relying on single-track sales pitches, we tap into our curated portfolio of over 500 vetted technology suppliers across four core pillars: Cybersecurity (MSSP, endpoint protection, SASE, and incident response), Communications (UCaaS, CCaaS, AI-driven contact centers), Connectivity (SD-WAN, fiber), and Cloud (Hybrid, backup/disaster recovery).
03 The "Batphone" (Executive Escalation)
Because C9 Advisers and our distribution networks move massive project volume across the technology landscape, we command significant buying power. When support issues arise or implementation bumps occur, you do not sit in a standard customer service queue. We pick up the "Batphone" directly to supplier executives to get immediate resolution.
04 Enduring Alliance (Lifetime Partnership Across All Projects)
We do not view IT procurement as a series of isolated, one-off deals. We build decades-long alliances. Because we maintain deep institutional memory ("tribal knowledge") of your environment, security posture, and business objectives, every subsequent project - whether it is a cloud migration next year or a network upgrade five years down the road - starts on step ten, not step one. We sit on your side of the table for life.
Meet The Team
The People Behind Your Protection: Technology is complex, but the team fighting in your corner shouldn't be. Meet the strategic advisers and procurement specialists who advocate for your business every single day.
Chuck Fridrich
Team Leader & Senior Adviser
Bill Rogers
Senior Adviser
Bo Becker
Senior Adviser
Jason Haymond
Special Adviser
A Bench of Specialized Expertise
Beyond our core team, C9 Advisers leverages a deep network of trusted industry specialists, solutions architects, and strategic partners. When your business needs niche technical expertise - whether in AI readiness, complex governance, or deep infrastructure engineering - our extended family brings enterprise-grade firepower to your table.
Our Story
C9 Advisers officially formed as a client-facing B2B technology sourcing firm to permanently fix how organizations acquire critical IT infrastructure.
We saw overstretched IT directors and business owners wasting precious months trying to navigate an overly complex vendor ecosystem. We realized businesses did not need more salespeople shouting at them; they needed an objective, trusted adviser who understood the terrain, spoke plain English, and possessed the leverage to secure better pricing and terms.
Today, we serve growing organizations across healthcare, legal, AEC, financial services, and commercial industries - turning high-risk IT decisions into clear, confident growth.
Cybersecurity
Get the best protection for your business. Start with the right framework: the Three Rules of Three.
Communications
Experience matters. User, agent, admin, and of course customer experience. Get it all here.
Connectivity
None of it matters if no one can get to it. Bulletproof your connectivity with the right bandwidth strategy.
Cloud
Mostly sunny, today with a high of 75. Get the best business outcomes with the right Cloud solutions.
Ready to Eliminate IT Buying Stress?
Let’s talk about your upcoming technology initiatives - without the sales pressure.