Unified Communications: Predictions and Trends

Written by Edward Gately, read the full article here: Channel Partners
An increased focus on artificial intelligence (AI), more communications platform as a service (CPaaS) acquisitions and the rise of product suites are among the trends/predictions in UC for 2020.
Public cloud is growing more than 20% annually, and in a crowded supplier landscape, those who can best anticipate, predict, meet and ultimately exceed customers’ needs will lead and eventually consolidate the market, Lindsley said.
“As the UCaaS and CCaaS markets continue to heat up, partners will have to decide if a commissioned-based agent model is right for them, or if a more lucrative reseller model that allows them to build significant value in their organizations while maintaining customer control is preferred,” he added.
“The end customer may be trusting a lot of this stuff to the cloud for the first time and they don’t necessarily know all of the things that are required, said Arnold. “There are all these new modalities of communication that if you have to be compliant in health care or financial services, or even government services; these are all new environments where data could be unsecure. And when a channel is trying to get into these spaces, they have to know and be able to demonstrate to the end customer that they understand what all these security issues are because if the cloud is new to the end customer, they’re not going to know all of the little things that might put them in jeopardy of staying compliant.”
1. Data Is the New UCaaS Currency
2. UCaaS Embraces AI
3. Chatbots Take Over the Call Center
4. The Rise of Programmability
5. Talk to Me
6. Avaya-RingCentral Partnership Goes Big
7. Product Suites Will Take Off
8. Changing Business Drivers
9. Dangers of Commoditization
10. Increasing Pressure on Bigger Players
