SMEs face a cybersecurity crisis: strained budgets, overstretched IT teams, and rising threats like AI-driven phishing and supply chain attacks push them to a breaking point. With a growing skills gap and compliance burdens, smaller firms struggle to keep up, risking their security and resilience.

In the evolving Experience Economy, 2020 is shaping up to become the year to apply predictive technologies to the customer journey. Organizations must continuously re-calculate the next-best action for each customer, at each moment.